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The 4th Annual Wings For Life World Run kicked off in Australia from Preston's Park, Melbourne on May 5th with Ledlenser once again there to light the way. Almost 3,000 people participated in the event, with each of them receiving a free NEO Headlamp in their runner's kit.

As a major sponsor of the event, Ledlenser had a display tent at the starting line area. In the tent we had an interactive "light painting" booth set up, where visitors could use Ledlenser flashlights to draw images through the air. These light paintings were captured with a camera on long exposure, then shared on social media. A TV was set up outside the tent to show what we were doing, and pretty soon we had a sizeable queue of people lined up and eager to have a go!

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Just before the race, Ledlenser Brand Manager Evan Blake addressed the race-goers to instruct them on using their NEO Headlamps and get everybody pumped for the race. At 9:00PM the race kicked off, with a sea of Ledlenser headlamps shining down the Monash Freeway. 

As always, we received great engagement and interest from the crowd for the Ledlenser brand, and look forward to once again participating in this fantastic and worthwhile event in 2018.